Last Sunday the 43rd Superbowl took place between the Pittsburgh Steelers and the Arizona Cardinals. It is one of the most watched TV programs in the world (after the Olympics), with an estimated 1/3 of all Americans tuning in to see the big game. So with 98 million US adults watching, it’s a great way to target some advertising at them. In fact the US Superbowl is well known for it’s ads, some organisations create specially theme ads for the event. And these advertising spots down come cheap. For a 30 second spot you will need to pay USD$3M , which is up 10% from last year’s rate. So running at $100,000 per second, it is the most expensive TV ads out there.
For your money you do get to show off your product to a significant portion of the US adult population. Monster and Careerbuilder both bough spots. In fact Careerbuilder opted for a double spot, a 1 minute advert costing over $5M ! Recruitment agencies are seeing the recession as an oppertunity to get even more people’s CVs in their system.