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Friday Article : Why most CV’s fail - Irish Job News - News on Jobs for Ireland

Friday Article : Why most CV’s fail

10 August 2007 | Articles | 6 Responses by Paul Mullan.

Over the next few weeks we will be bring you articles by Paul Mullan from Measurability offers career coaching to individuals looking to change careers as well as companies looking to train their staff for better things. If you have a question you can either leave it here or send Paul an email at

Why most CV’s fail.

The internet is saturated with websites full of advice on CV design and content and everyone seems to be an expert in this area including family and friends. In principle much of this information and advice may be relevant to help create a killer CV and sell yourself effectively but the key issue that seems to be overlooked time and time again is that your CV is not actually about you. Think I’m mad – read on.

resume cover

Is a CV really about you?

Yes your CV will contain information about you under the headings of personal details, value statements, education & training, work history and hobbies but exactly what information should be determined by the job specification and the employer requirements and not by what you want to write. When you understand and embrace this point your CV to interview ratio will increase dramatically.

See yourself as a product or service.

Another way to consider this is to imagine you are a product or service that you are trying to sell to a potential customer. Any good salesperson will tell you that the initial focus in any sale is to identify the needs of the customer. The client has posted a job specification telling you their needs so this has already made your job easier. Most jobseekers choose to ignore this valuable information and instead write everything they can about themselves thus offering information that is irrelevant to the potential employer. These CV’s lack focus or more importantly client focus. If this is what you are doing your sales pitch is providing information on features of your product or service that doesn’t interest the client.

Many job seekers have one CV which they submit to every interesting job. If a salesperson offered the same sales pitch to every client they would not be very successful. Your CV should be altered for every position you apply for because in reality every client has different needs. This can range from a few tweaks to your CV to a major overhaul if for example you are applying for totally different skill-sets or roles.

30 seconds to make an impact.

Most jobseekers have heard that many employers will make a decision within the first few minutes of an interview. Well most employers will make a decision to call you for interview within the first 30 seconds of reading your CV. It is important to tell a client early in your CV that you can solve their problems. Make an immediate impact and secure the chance to secure an interview to hammer home why you are the right person for the job.


Article by Paul Mullan of Measurability offers Career Coaching to individuals (Career Direction, CV Design & Interview Coaching) and Assessment Solutions for businesses to improve their recruitment decisions.

6 Responses

  1. Some Helpful CV tips said on 10 Aug 2007 at 1:27 pm

    […] The first introductory article provides the reasons why most CV’s fail. […]

  2. Irish Job News - News on Jobs for Ireland » Friday Article : Interviews - Ask me no Questions said on 17 Aug 2007 at 10:36 am

    […] – Ask me no Questions Retirement Troubles Ahead Blackout Tuesday & Wednesday from Aer Lingus Friday Article : Why most CV’s fail Thousands of jobs at risk in the Shannon Area The Irish are Happy Workers Help on […]

  3. Friday Article : Job Hunting – Are you getting the results you want? said on 24 Aug 2007 at 6:53 am

    […] it here or send Paul an email at The first part can be read here “Why most CV’s Fail” and second part “Lying in […]

  4. What to you should you do in an Interview said on 31 Aug 2007 at 7:37 am

    […] it here or send Paul an email at The other articles can be found here at Why most CV’s Fail / Lying in Interviews / Job Hunting […]

  5. Career Crossroads or Spaghetti Junction? said on 7 Sep 2007 at 8:30 am

    […] it here or send Paul an email at The other articles can be found here at Why most CV’s Fail / Lying in Interviews / Job Hunting Tips / Interview […]

  6. Rodricks said on 28 Nov 2007 at 7:34 pm

    Your articles are absolutely magnificent am touched since i started readin them am improving on my job search,send them to my e-mail i want to go for my dream job and i don’t want anything to be me out.

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